Passion South Africa

Passion South Africa was a one-night stadium worship event for people of all ages in Pretoria and Cape Town, South Africa. With about 10 days between confirmation and launch, we had a very short time to build a brand that would be agile enough to support 6 months worth of ticket sales and versioning across mediums, while also being grounded enough to translate across continents and support versioning from an in-country team. By leveraging the iconic geometric design and color palette of the South African flag and pushing the vibrancy and shapes, we developed a brand system that translated well across static, motion, web, and experience assets and saw over 50,000 tickets sold across both stadiums.