What started as a spec expolration evolved into a collaboration between my wife and I! I scanned her journal and drawings into photoshop, vectorized them, and used them to develop a brand rooted in wanderlust and whimsy, a brand ideally for the human intent on joy. While this is just spec work, I hope to continue pursuing it, as it has become a visual identity i much love, and not merely because it is so cool to see my wife's hand illustrations adapted into my design work.